
What Makes This Serum Different
Most anti-ageing serums rely on one familiar active and a promise. This one is built on three next-generation pathways working together: NAD+ for a revitalised, more energised look; EGF for the collagen and elastin support behind firmer, smoother-looking skin; and Collagen with a multi-peptide complex for structure and elasticity. Niacinamide refines pores and tone, Adenosine smooths the look of fine lines, Ectoin protects, and Hyaluronic Acid hydrates. It is formulated for both face and neck, with a lightweight texture that suits every skin type. Clinically tested: after 2 weeks, visible smile lines looked 8.7% smoother and visible neck lines 5.38% smoother. Non-comedogenic tested. Primary skin irritation tested. Free from artificial colorants.
NAD+ — Revitalised, Energised Look
NAD+ (Nicotinamide Adenine Dinucleotide) is a coenzyme at the centre of cellular energy metabolism. In this serum it supports a revitalised, more luminous appearance in tired, dull-looking skin — helping skin look like it has its natural vitality back.
EGF — Firmer, Smoother-Looking Skin
EGF (Sh-Oligopeptide-1) is a signalling peptide that supports the skin cells behind collagen and elastin. Applied across forehead, eye area, smile lines, and neck, it helps skin look visibly firmer, smoother, and more elastic.
Collagen + Multi-Peptide Complex
Collagen supports plumper, more supple-looking skin. A peptide complex — including Copper Tripeptide-1, Palmitoyl Tripeptide-5, Acetyl Hexapeptide-1, Acetyl Octapeptide-3, and more — supports the look of structure, elasticity, and smoother lines.
Niacinamide + Adenosine + Ectoin + HA
Niacinamide refines the look of pores and evens tone. Adenosine smooths the look of fine lines. Ectoin and Sodium Hyaluronate protect and hydrate. A lightweight serum that layers easily under moisturiser and makeup.
This Serum vs. An Ordinary Anti-Ageing Serum
Most anti-ageing serums lean on a single peptide or vitamin. This formula combines NAD+, EGF, Collagen, and a full peptide complex with tone-refining and hydrating support, tested on both face and neck.
| NAD+ EGF Firming Serum | Ordinary Anti-Ageing Serum | |
|---|---|---|
| Active System | NAD+ + EGF + Collagen + multi-peptide complex — three complementary pathways | Usually a single peptide, retinol, or vitamin as the headline active |
| Evidence | Clinically tested — visible smile lines 8.7% smoother and neck lines 5.38% smoother after 2 weeks | Often no clinical data on the finished formula |
| Areas | Formulated for face and neck — forehead, eye area, smile lines, and neck | Face-only — the neck is an afterthought |
| Skin Types | All skin types including sensitive, dry, and oily; non-comedogenic and irritation tested | Often limited to dry or mature skin, or too active for sensitive skin |
| Support Actives | Niacinamide, Adenosine, Ectoin, Hyaluronic Acid, Glutathione, and a berry antioxidant complex | Minimal supporting actives beyond a basic humectant |
| Routine | 2–3 drops AM and PM, layers with most routines including Vitamin C and retinol | Often restricted to a single time of day or cannot be combined |
Smooth. Firm. Revitalise. Glow.
Built for fine lines, loss of firmness, rough texture, and dull-looking skin — one lightweight serum for face and neck, morning and evening.
NAD+ — Revitalised Look
EGF — Firm + Smooth
Collagen + Peptides
Face + Neck, AM + PM
One Serum. Revitalise × Firm × Smooth × Refine.
NAD+ and EGF at the core, backed by Collagen, a multi-peptide complex, and tone-refining, hydrating, and antioxidant support.
NAD+ — Nicotinamide Adenine Dinucleotide
NAD+ is a coenzyme found in every living cell, central to energy metabolism and repair processes. Skin that looks tired, dull, and less resilient is often skin whose cells are running low on energy. Included in this formula, NAD+ supports a revitalised, more luminous appearance and works alongside EGF to help skin look more vital across the forehead, eye area, cheeks, and neck. In clinical testing, radiance improved across all four tested zones after use.
EGF — Sh-Oligopeptide-1
EGF (Epidermal Growth Factor) is a signalling peptide that binds to receptors on skin cells, supporting the cells responsible for collagen and elastin. These structural proteins give skin its firmness and elasticity, and their decline is what makes skin look slack, lined, and rough-textured. EGF helps skin look firmer and smoother over time, with the clinically observed result that visible smile lines and neck lines looked smoother after 2 weeks.
Collagen + Multi-Peptide Complex
Collagen supports the plumper, more supple look of younger skin. The peptide complex — Copper Tripeptide-1, Palmitoyl Tripeptide-5, Acetyl Hexapeptide-1, Acetyl Octapeptide-3, Oligopeptides-1, -2, and -3, Hexapeptide-11, and Acetyl Dipeptide-1 Cetyl Ester — works across different pathways, supporting skin's structure, elasticity, and smoother-looking lines. This breadth is what separates a complete firming formula from a single-peptide serum.
Niacinamide + Adenosine + Ectoin + Antioxidant Complex
Niacinamide refines the look of enlarged-looking pores and uneven tone. Adenosine smooths the look of fine lines. Ectoin helps protect and hydrate. Sodium Hyaluronate and Xylitol add moisture, while Glutathione and a blend of berry, pomegranate, and fruit extracts provide antioxidant support, with Rosehip Fruit Oil adding a touch of nourishment. The result is a serum that firms without feeling heavy or drying.
One Pathway vs. A Complete Next-Gen Complex
Skin ages through low cellular energy, declining collagen and elastin signalling, and loss of structure and hydration at the same time. A serum that addresses only one of these can only fix part of the picture. This formula addresses all three.
What To Expect With Daily Use
Lightweight, Hydrated, Smoother-Feeling
- The serum absorbs quickly with no stickiness, and layers easily under moisturiser and makeup
- Skin feels immediately more hydrated and supple across the face and neck
- Fine lines look softer on the surface as hydration plumps the skin
- Suitable for all skin types, including sensitive, dry, and oily skin
Visibly Smoother Lines + More Radiance
- In clinical testing, visible smile lines looked 8.7% smoother after 2 weeks of use
- Visible neck lines looked 5.38% smoother in the same period
- Radiance improved across the forehead, eye area, corners of the mouth, and cheeks
- Skin looks more even and refreshed — Niacinamide and NAD+ supporting tone and vitality
Firmer, More Elastic-Looking Skin
- Skin looks visibly firmer and more elastic as EGF and peptide support builds with consistent use
- The look of rough texture and enlarged-looking pores is reduced
- Neck skin looks smoother and less crepey
- Skin looks plumper and more supple through the day
Your Smoothest, Firmest, Most Revitalised-Looking Skin
- Skin looks its smoothest, firmest, and most luminous with consistent morning and evening use
- A more youthful, even-toned, well-supported look becomes the baseline
- The serum layers easily with the rest of your routine, including Vitamin C and retinol
- Results are cosmetic and build with consistent use; individual results may vary
NAD+ EGF Firming Serum vs. Ordinary Serums
NAD+ EGF Firming Serum
- check_circle NAD+ + EGF + Collagen + multi-peptide complex — three pathways
- check_circle Clinically tested — smoother smile lines and neck lines after 2 weeks
- check_circle Face and neck formulation — forehead, eye area, smile lines, neck
- check_circle All skin types — non-comedogenic and irritation tested
- check_circle Niacinamide, Adenosine, Ectoin, and Hyaluronic Acid support
- check_circle Backed by a 180-day money-back guarantee
Ordinary Anti-Ageing Serums
- cancel One headline active, one pathway
- cancel Often no clinical results on the finished formula
- cancel Face-only — the neck is ignored
- cancel Often too active for sensitive skin or too rich for oily skin
- cancel Minimal supporting actives
- cancel No guarantee — you carry all the risk
Got Questions? We've Got Answers.
Everything you need to know about the NAD+ EGF Firming Serum.
What skin concerns is this serum designed for? +
What are NAD+ and EGF, and why together? +
How do I use it? +
Can I use it on my neck? +
Is it suitable for sensitive, oily, or acne-prone skin? +
Can I use it with Vitamin C or retinol? +
What's in it — full ingredients? +
How does the satisfaction guarantee work? +
NAD+ + EGF + Collagen + multi-peptide complex in a lightweight firming serum for face and neck. Clinically tested, non-comedogenic, irritation tested, suitable for all skin types — backed by our 180-day money-back promise.
Formula Highlights At A Glance
Formula Highlights
Use: Apply 2–3 drops AM + PM after cleansing, before moisturiser; pat in gently
Use Tip: Apply to cleansed skin before moisturiser. For the best results, use consistently morning and evening, and follow with SPF in the morning.
Why This Serum Stands Apart
Visible ageing has more than one cause: skin that is low on energy, signalling that has slowed down, and structure that has thinned out. Most serums address one of them. This serum was built around all three. NAD+ for a revitalised look. EGF for the collagen and elastin support behind firmer, smoother skin. Collagen and a full peptide complex for structure. Niacinamide, Adenosine, Ectoin, and Hyaluronic Acid to refine and hydrate. Tested clinically on both face and neck, gentle enough for every skin type. Two to three drops, morning and evening.
Smoother, Firmer, More Revitalised Skin — Risk-Free
We're confident you'll see what NAD+, EGF, and Collagen can do for your face and neck. Use the serum morning and evening. If you're not happy within 180 days, we'll make it right — no fine print, just a straightforward money-back promise.
Brighten, protect, and defend skin from daily stressors.
Enhance natural luminosity and healthy skin glow.
Refine uneven tone for a clearer, more balanced complexion.
Target discoloration for a more even-looking complexion.
Address fine lines, firmness, and visible aging concerns.
Advanced renewal for smoother, firmer-looking skin.
Support elasticity and visibly plumper skin.
Deep hydration to strengthen and restore the skin barrier.
Targeted care for brighter, smoother-looking eyes.
Intensive treatments designed for visible skin recovery.
Nourishing care for smooth, healthy-looking skin head to toe.